We also maintain alliances with other firms enabling us to integrate services in the implementation of design, advertising, public relations, market research and consumer promotion.

Corporate Strategy

• Portfolio Strategy
  
• Mission/Vision
• Corporate Identity
  
• Business Plans
  

Brand Strategy

• Brand Mission, Vision, Positioning, Values
• Brand Architecture
• Brand Identity
• Logo Design
• Name Ideation

Situation Analysis and Market Strategy

• Industry Analysis
• Competitive Analysis
• Consumer Study
• Market Segmentation
• Strategic Mapping

New Product Launches and Established Brand Building

• Concept Development
• Target Audience Definition
• Product Development
• Package Design
• Pricing
• Marketing Action Plan
• Sales Projections and Income Statements

MindMatters

• Trend Monitoring/FutureMatters
• Ideation Sessions
• Conceptual Collages

Marketing Communications

• Advertising
  • Media and Creative Direction
  • Account Coordination

• Public Relations
  • Program Planning
  • Account Coordination

• Web Site
  • Business Strategy
  • Site Design Direction
  • Content Ideation
  • Marketing Direction

• Promotions
  • Brand Building Strategies
  • Concept Development
  • Program Planning and Tactics

• Collateral Materials
  • Brochures
  • Direct Mail
  • Sales Force Materials

Market Research

• Industry Expert Interviews
• Qualitative Research Design and Direction
• Quantitative Research Design and Direction

Marketing Organization Design

• Design of Organization Structure
• Candidate Interviews
• Selection and Management of Third Party Vendors and Agencies